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Mark Bisone's avatar

"but only grossed a meager $476 million on a budget half as big. Since public budgets for films often do not include the cost of marketing, and marketing can often double the cost of a film, especially when it’s a Disney production… well, you do the math."

Of course, you'd also have to factor in the theater-owners take, which is roughly 40% even in this benighted age. The merch and other licensing side deals don't even come close to making up the difference these days: no kid is clamoring for a Carol Danvers doll.

The math is bad and wrong and probably racist, but it spells doom for these franchises even in the short term. If reality still punished with the swift hand it did five years/minutes ago, the studios could course correct. But they are doomed.

I'll try to shed a manly tear.

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Josh Tatter's avatar

Personally, I have thoroughly enjoyed leftist media critics such as Paul Tassi valiantly and painstakingly twist themselves into pretzels to explain the totally unknowable mystery of why the fandom isn't fond of Brie Larson.

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